Thank you Rich Products Corporation!  Thank you for finally realizing that even though those with life threatening food allergies to peanut and tree nuts is small in comparison to consumers without this disease, this demographic reaches beyond their shopping cart!  In the spirit of National Asthma and Allergy Awareness Month, Rich’s conducted a survey to look closer at the Nut Allergy Ecosytem.  They quickly learned that over half of the mothers surveyed had received guidelines or warnings from their child’s school regarding nut allergies.  What does this mean to a manufacturer?  Plenty!  “New ‘Nut Allergy Ecosystem’ from Rich Products Corporation Reveal How Nut Allergies Influence Grocery Purchases” details the survey and Rich’s findings.

The survey also indicated that 67% of shoppers did consider the allergens of others while making their shopping decision.  This is wonderful news on two levels:  selfishly, this tells the story of communities working together to keep kids with nut allergies safe and second, this tells me that manufacturers might just be understanding the value of nut free products.  You and I both know that our child’s disease effects snack purchases.  Good to read that the rest of the free world might be learning this too!

Due to nut allergies, 22% of the young mothers surveyed, under the age of 35, were reluctant to purchase snacks at all!  I certainly appreciate the efforts taken by fellow parents trying to help keep my children safe, but I feel there can be a happy middle ground in providing snacks to all and the manufacturers might be one solution.
Bravo Rich’s for being a leader in looking deeper into the allergen world!!

I’m hoping these new findings discovered by Rich Product Corporation will be shared with other manufacturers and make an impact in our food allergy Nut Free World!!